Hi, I'm Vahid. I build brand marketing that makes people care.

I build brands, launch products, and turn consumer insight into omnichannel growth, retail innovation, and brand loyalty. Over the past 15+ years I've done that at Target, Nike, Reformation, Dollar Shave Club, and UTA — leading the strategy behind in-store innovation, product launches, and some of retail's most recognizable loyalty programs.

Growth and brand strategy isn't one move — it's spotting the whitespace, understanding the consumer, and building the resonant design and journey that turns attention into loyalty. Today, I'm bringing that same discipline to AI: helping businesses use it to uncover deeper insight, optimize workflows, and scale creative impact without losing the human touch.

I hold a J.D. from the University of Florida — Levin College of Law, and a B.A. in History & Cinema from UCLA.