Nike · Retail Innovation
B.I.L.L. Bot Initiated Longevity Lab.
A robot-powered cleaning and repair system that extends the life of your sneakers — piloted at Nike Town London.
Retail innovation in service of deeper consumer connection, increased brand equity, and a longer product life.
B.I.L.L. is one of the tier-1 in-store experiences I helped launch at Nike. It creates a 3D digital scan of each shoe, performs targeted cleaning across the upper, sidewalls, and outsole, and applies recycled polyester patches to worn areas — Nike staff finish the job with recycled liners and laces.
The system debuted at Nike Town London in September 2022, compatible with Air Force 1s, Air Jordan 1s, Space Hippie 01s, and Nike Dunks. Appointment times were available only for Nike Members, and reservations filled within the first 5 hours. While supporting Nike's circular-economy goals, the experience also highlighted Nike's commitment to innovation and creating incentives for members.
While this experience went live at Nike House of Innovation stores, this work was the foundation for the strategy and creation of Nike ReFresh — a shoe cleaning service I launched in local and community Nike stores like Nike Berlin, Nike Community Store – East LA, Nike Santa Monica, and Nike Battersea.
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