UTA · Digital Media
YouTube Originals.
Structuring strategy and deals across digital media, video games, and venture partnerships.
Building the category before it had a name.
Core member of the team that incubated and launched the first YouTube channels, including AwesomenessTV and Revolt — an unprecedented category at the time. Developed the underlying strategy and contributed to the negotiations with Google.
Structured strategy and deals across digital media, video games, and venture partnerships, and engineered the first crossover of a YouTube creator into traditional media — opening new revenue models for talent in the emerging start-up ecosystem.